Accenture is the Official Technology Partner to the RBS 6 Nations Rugby Championship, a longstanding partnership that began in 2012 and runs through to 2017.
Watch our video to find out how we provided a digital solution for the RBS 6 Nations Championship last year, helping them to respond to the changing needs of its fan-base.
Accenture employs an integrated digital approach that combines analytics, mobility and social media, enabling fans to gain deeper insight into match play and player performance, whilst allowing them to further explore the stats that really matter to them.
In addition, we created the official Championship mobile app to bring all the action from the Championship straight into fans' pockets. Over the past four years users from over 150 countries have downloaded and updated the app more than 3.1 million times. The app includes pre-match news, line-ups and previews, providing play-by-play commentary during the game and post-match analysis, including match-play data, reports and video highlights whilst allowing fans to interact over social media.
To deliver unique insights into game-changing moments throughout the tournament, Accenture's analytics experts processed more than 1.9 million rows of data during every match. The analysis and up-to-the minute statistics were available to mobile device users throughout the tournament, providing fans with new information, a new perspective and a new way of seeing things.
For the 2015 Championship, Accenture developed a wearable technology proof of concept to bring to life the fan experience of the future. This concept is being explored further for the 2016 Championship by creating a virtual reality experience for fans through Oculus Rift.
For more information on Accenture's sponsorship of the RBS 6 Nations, please visit:http://accenture.co.uk/rbs6nations