Scotland prop Allan Jacobsen has welcomed the £1.4million which will be injected into youth rugby over the next three years.
Money from the Scottish government will help to take rugby out of its traditional heartlands and provide opportunities for young people in the country's more disadvantaged communities.
Part of the 'Cashback for Communities' initiative, the SRU believes rugby can play a major role in helping young Scots to become healthier, safer and stronger - and make a positive contribution to their communities.
Leading Scotland players helped launch the programme and will be involved in its evolution - with the ultimate aim of unearthing a future Test player.
Jacobsen, who hails from Prestonpans, represented Scotland in the 2008 RBS 6 Nations and he was happy to endorse the project.
Edinburgh prop forward Jacobsen said: "I was a bit of a lad when I was younger and rugby has given me opportunities that I could never have dreamed of back then.
"It'll be great if teenagers throughout Scotland can get the sort of chances I got through rugby."