Scotland number eight Simon Taylor is set to get his teeth into a new meaty role ahead of the RBS Six Nations.
Quality Meat Scotland will use the Edinburgh Gunners man as the focal point for a television and poster campaign for a range of Scotch Beef adverts.
The advert was filmed at Murrayfield and will emphasise the link between sport and a healthy balanced diet.
SRU marketing director Phil Anderton, said: "We are delighted to add another partner to Scottish Rugby's sponsorship portfolio.
"Scottish rugby is currently undergoing an exciting period of change. This new partnership with a company with similar quality values to Scottish Rugby provides us with an opportunity to draw on QMS's links with the retail sector and gain exposure for Scottish rugby to an ever widening audience."
As head coach Stuart Lancaster polishes the axe he will soon wield over his World Cup training squad, Exeter Chiefs coach Rob Baxter has backed Jack Nowell, Henry Slade and Luke Cowan-Dickie to be given a stay of execution.
Italy Under-20s held off a late Samoa blitz to retain their place in the World Rugby U20 Championship on Saturday and head coach Alessandro Troncon believes the experience will have served as a valuable lesson for his young troops.