Mike Brown ran in four tries during this year's RBS 6 Nations
Mike Brown's first experience in New Zealand was not the stuff of fairytales but the England full-back is desperate to set the record straight this summer.
The Harlequins ace has finally established himself as England's premier No.15 and was named player of the tournament during the 2014 RBS 6 Nations.
But back in 2008 Brown made his England bow on a tour to New Zealand that ended in heavy defeats in both Tests.
The full-back was not recalled by England for four years but now 28, Brown insists he and his Red Rose teammates are much improved and building for a World Cup victory on home soil next year.
"It was rough last time, but I'm massively looking forward to the tour. I knew rugby was big there, but not to the level we experienced. It's everything to them, like football is here," Brown told the Daily Mail.
"It would have been nice to have known what to experience. We didn't have any direction then. That's not the case now. Everyone knows what is expected of them.
"It's great now we have consistency in the players and we're all pulling in the same direction with the culture we've got and all the stuff we've looked at with the journey of the shirt and past players.
"We want to keep it that way by continuing to improve on that steady upward curve. If we do that, we will be pushing hard for the World Cup.
"I'm absolutely desperate to play in a World Cup. I think about it a lot and I really want to be there. With this squad of players I have massive belief we can go on and win it."