A place in the 2007 Rugby World Cup semi-finals is the minimum being demanded of his players by new Wales boss Gareth Jenkins.
Jenkins, unveiled as Wales head coach on Thursday, is positive Wales have enough ability to make it to the last four in France next year.
And if he achieves his goal it will be the first time Wales have reached that stage since they finished third in the inaugural World Cup in 1987.
''If you get to the semi-finals then who knows after that,'' said Jenkins.
''It's not a bad starting block. We have to challenge ourselves - players, coaches and everyone in Wales - to demand success.
''You have to have an expectation. Don't be frightened to be the best. There are 16 games until the World Cup, and by the time of that World Cup we have to be ready for it.
''We have to have all our best players fit - a challenge in itself - but not only have they got to be fit they have to be energised.
''We need to nurture a winning habit and our ambition has to be a semi-final team.''
Jenkins is expected to name his back-up team towards the end of this week with his Llanelli Scarlets assistant Nigel Davies being tipped to be his backs coach.
And he will also decide over the next weeks which top players he will be leaving at home rather than put them through the rigours of a two-Test tour of Argentina this summer.
Jenkins claimed he did think long and hard about the 'goldfish-bowl' environment he was entering.
''The reality of this job is about delivering,'' he said. ''It's not just having the position. It's about dealing with the responsibility of that position,'' added the 54-year-old.
''And you have to deal with failure and criticism. People are right to have an opinion and it's something I will have to manage and manage it positively.
''This environment mustn't break you. I've got to keep the pressure off a lot of other people. It's something I have thought a lot about and I think I'm ready for.
''I had this experience as an assistant coach with Alan Davies (Wales coach) back in the early 1990s, and I was well aware then of the pressures Alan had to deal with.
''The game's profile is bigger now as are Wales' expectations. But Alan handled it particularly well and I have taken on board some of his experiences.
''This job has got a hugely different demands and a total different profile, and a whole different set of management skills.''