Stephen Jones has called on the Scarlets to get back their self-repect after enduring a number of tough seasons.
Jones, who played a starring role with the Lions during their tour to South Africa, is looking to shrug off an early-season Achilles injury to feature in his first game of the season for Scarlets on Saturday.
He could make his first start in the derby clash against Cardiff Blues this weekend, however he also believes his team-mates need to get back a sense or worth on the European stage.
"It is about us regaining our self-respect in Europe again," Jones told the BBC.
"Success with the Scarlets is overdue but everyone knows we're going through a transitional period.
"We've gone back to a basic group of using good local youngsters and developing those guys.
"They have a fantastic work ethic and want to be part of the region and because they live in the area they want to be a big part of the Scarlets development.
"They all fully understand the history and tradition of the region. We have history and tradition in abundance and it is fantastic to have but we, as players, must do it justice when we represent the Scarlets.
"The youngsters know the level we should operate on but it is a development process for us and from my perspective it is an enjoyable time for the region - but the challenge is to get back to successful times."