Eye-gouging must be eradicated from rugby, according to former All Blacks captain Sean Fitzpatrick, following a spate of high profile incidents.
The Lions' agonising defeat in the second Test was overshadowed by Schalk Burger's escape with a yellow card for eye-gouging, an offence that later resulted in an eight-week ban.
"I know Schalk and it was totally out of character but that sort of incident needs to be totally rubbed out of the game," said Fitzpatrick on behalf of 'Laureus - Breaking the Cycle of Violence'.
"It's totally unacceptable. By not increasing the ban the IRB have missed an opportunity.
"There's been a real spate of eye-gouging cases recently and it has to be addressed become mum doesn't want to see little Jonny exposed to that sort of thing and that's totally understandable.
"They've restricted rucking and done many other things to clean up the game, but the real thing they need to get rid of is the eye gouging which is obviously going on more than we know."