England and Biarritz flanker Magnus Lund refuses to believe money is the sole reason behind the recent batch of high-profile, cross-channel switches to the French league.
Wasps confirmed on Tuesday that three of their England internationals would be moving to the Top 14 for next season, with James Haskell and Tom Palmer going to Stade Francais and Riki Flutey signing for Brive.
The likes of 2003 World Cup winner Jonny Wilkinson and Iain Balshaw are also believed to be targets of French clubs ahead of the 2009/10 campaign.
The lack of a salary cap in France gives Top 14 sides unrivalled spending power, with Haskell and Flutey reported to have almost trebled their wages by swapping the Guinness Premiership for the French championship.
But Lund, who left Sale for Biarritz last summer and is one of 11 Englishmen plying their trade in the French top flight, is sure there will have been other considerations behind the trio's decision.
"I don't think it's that surprising. We've seen how much the French clubs are offering and of course that's going to be a factor - you have to think about the longevity of your career," the 25-year-old said.
“A lot has been said of the money involved but a team like Stade Francais is a huge club in Europe. Why shouldn't Haskell try his luck there?
“He has achieved a lot at Wasps, he might want to do the same in France. It's not all about money.
“I think that French rugby offers you a different experience, if you really want to take advantage of it.”
Lund believes there will continue to be a trickle of Premiership players filing to France and, based on his own experience, he can understand why.
The flanker was one of Sale's stand-out players in their run to the Premiership title in 2006, and won the first of his 10 caps to date that year.
He did not perform at the same level in his last season at the Sharks and chose to test himself in the rough and tumble of the Top 14.
Lund joined Biarritz as a like-for-like replacement for former France international Serge Betsen, who joined Wasps that summer, and he insists the experience has allowed him to flourish.
"It has definitely helped me. It helps you evolve as a player and allows you to develop your style," he said.
"You have to adapt and that can only be good. It obviously depends on the person but it has definitely been a positive for me."
He added: "I think there are only going to be more (coming to France). But it's got to be in the right circumstances.
"It's a big step moving abroad, with the language barrier and everything. It's definitely not all about the money."
Lund revealed he had been sounded out by a "few of the guys" who have decided to make the switch across the pond, but said: "I guess a lot will have spoken to Andy Goode (who plays for Brive) in the England camp."
If Lund continues playing as he has done for Biarritz over the past couple of months, an England recall is not out of the question.
His prospects will be enhanced if the focus on the Top 14 increases within England.
"I honestly don't know," said Lund, about the chances of a call-up by Martin Johnson for the first time.
"That's not the reason I came over but if things keep going well, there's always a chance.
"It'll be interesting to see how much more exposure we get here if more England players come over."